Mount Gay Rum has partnered with Devereux Golf for the debut of The Mount Gay x Devereux Golf Course Collection, a capsule collection designed for today’s golfer.
The collection features polos, t-shirts, hats, golf bags and more, drawing inspiration from Mount Gay’s 300-year history and connection to the sport of sailing. Shades of red, blue, and yellow reflect Mount Gay’s heritage, rooted in St. Lucy, Barbados, while sun-washed fabrics and detailing nod time spent outdoors.
“With our passionate history within the sailing community and an expanding footprint in the world of golf, partnering with Devereux feels like a natural next step for our connection to the golfing community. There is a mutual DNA surrounding the lifestyle and aesthetics of these two communities, and between Mount Gay and Devereux,” said Mount Gay Rum global brand director Paige Parness. “Together, we’re celebrating a shared respect for tradition while showing how Mount Gay Rum complements life’s moments—from the first tee to the ‘19th’ hole.”
The world’s oldest operating rum distillery and a modern golf and lifestyle brand have united classic craftsmanship with a contemporary approach to golf and leisure. For the past three years, Mount Gay has served as the official rum of select PGA Tournaments across the United States. The Mount Gay x Devereux Golf Course Collection is the next phase of Mount Gay’s deepening connection to the sport of golf and its community.
“At Devereux Golf, we’re focused on reshaping golf culture without losing sight of the sport’s roots. We immediately recognized that same level of intention in how Mount Gay approaches crafting their rum. Their confident brand presence, consistent focus on authenticity and pride in their heritage strongly resonated with how we approach golf.” said Devereux Golf co-founder Robert Brunner. “While we come from different worlds, we have a shared vision of culture and innovation that resulted in a one-of-a-kind collection we know our community is going to love.”
The Mount Gay x Devereux Golf Course Collection ranges from $38 – $154 is available online at devereuxgolf.com/collections/mount-gay-rum .
