Buchanan’s Whisky gets tropical via its new expression, Buchanan’s Coconut.
Joining the brand’s flavored portfolio, the 70 proof expression is inspired by the drinkers across Latin America who have long enjoyed Buchanan’s DeLuxe with a splash of coconut water.
Buchanan’s Coconut debuts nationwide with a refreshed bottle design, featuring coconut illustrations that highlight the flavor within, a clear bottle showcasing the golden liquid and its signature wax seal, raised-glass crest and easy-to-open silver cap.
The new liquid will be supported with a new creative campaign bringing a musical twist to the iconic fruteros of Latin America and global music-led cultural programming.
Buchanan’s Coconut is available for $29.99.
