Remus Bourbon announced the launch of Remus Lou Gehrig Reserve Bourbon, honoring the legendary New York Yankees first baseman.
Crafted by Master Distiller Ian Stirsman, the expression incorporates four distinct mash bills (14% 2016 bourbon with a 44% rye mash bill, 70% 2017 bourbon with a 49% rye mash bill, 8% 2019 bourbon with a 99% corn mash bill, and 8% 2019 bourbon with a 36% rye mash bill0 in tribute to Gehrig’s No. 4 jersey, while the bourbon’s 109 proof pays homage to the 100th anniversary of his 109 RBI season in 1926, the first of his remarkable 13 consecutive seasons with 100 or more RBIs.
Only 9,665 bottles of Remus Lou Gehrig Reserve will be released nationwide, commemorating each of Gehrig’s career plate appearances. To take the experience and collectability a step further, a QR code on the back label allows consumers to scan and find out what Gehrig did in the game of their bottle’s plate appearance. The bottle is also adorned with an embossed baseball diamond-shape label and a baseball bat knob closure.
“In the 1920s, only one man was worthy of following Babe Ruth in the lineup, and that was the great Lou Gehrig. In 2026, the same holds true,” said Ross & Squibb Distillery Master Distiller Ian Stirsman. “Every detail was thoughtfully created to celebrate his legacy in a meaningful way, while maintaining the craftsmanship of Remus Bourbon that drinkers love and expect from our distillery.”
Accompanying the launch, Remus Bourbon will donate $9,665, one dollar for each of Gehrig’s career plate appearances, to the Live Like Lou Foundation, an organization dedicated to funding research and supporting families affected by ALS. The brand will also extend the initiative to consumers through a social media campaign, donating an additional dollar for every like and comment on Remus Lou Gehrig Reserve launch content shared via Instagram (@remusbourbon), up to $2,130 in honor of Gehrig’s iconic consecutive games played streak.
“Support like this is powerful because it turns awareness into action for the ALS community,” said Wendy Faust, Executive Director of the Live Like Lou Foundation.“At Live Like Lou, we are committed to supporting families facing ALS today while investing in research to change the future of this disease. Remus Lou Gehrig Reserve honors Lou’s legacy in a meaningful way, bringing people together to raise critical funds, expand awareness, and help us continue our important work.”
Remus Lou Gehrig Reserve is the second baseball-themed release from Remus Bourbon, following the success of the brand’s Remus Babe Ruth Reserve Bourbon.
Remus Lou Gehrig Reserve is available for $129.99.
