Russell’s Reserve recently honored its Master Distiller Eddie Russell, who celebrates his 45th anniversary with Wild Turkey Distilling Co. with the release of its latest Russell’s Reserve 13 Year Old.
Russell’s journey began in 1981 with a summer job at the distillery. More than four decades later, his work continues as a Hall of Fame Master Distiller and an enduring force in shaping modern bourbon.
Russell has mastered nearly every aspect of bourbon-making, taking on roles across the distillery and absorbing the traditions, techniques, and uncompromising standards that define Wild Turkey. That foundation led to the creation of Russell’s Reserve, first introduced by Eddie to honor his father, Jimmy Russell’s 45th anniversary at Wild Turkey, and now serves as the inspiration for “His Own Way: The Story of Eddie Russell”, the documentary that traces Eddie’s journey from his earliest days at the distillery to his lasting influence today. In addition to Russell and Wild Turkey Associate Master Blender and son of Eddie, Bruce Russell, the doc also features esteemed whiskey journalists Tony Sachs, David Thomas Tao and Frank Dobbins.
“Russell’s Reserve has always been deeply personal to me. It started as a way to honor my dad and everything he taught me,” says Master Distiller Eddie Russell. “Now, the opportunity to celebrate my own 45 years with a new release of the 13 Year Old – a bourbon that really showcases how I approach the craft – and to see my story shared through this film, is incredibly special.”
The Spring 2026 release of Russell’s Reserve 13 Year Old Bourbon will feature a commemorative label, offering a nod to Eddie’s 45 years of whiskey-making mastery. Bottled at a barrel proof of 121.2 proof, this release delivers a rich, full-bodied profile, including special selections by Russell.
“My dad has given his entire life to this craft, and to see him reach 45 years is so special,” said Wild Turkey Associate Master Blender Bruce Russell. “While we were filming, Dad actually pulled an 18 year old barrel and we tasted it together – of course, it was exceptional. That barrel ended up in this year’s 13 Year Old release. It was just one of those moments that felt so true to who Dad is and what he does best. To have that captured on camera, and that barrel in this year’s release, makes it all even more meaningful.”
Russell’s Reserve 13 Year Old is available for $200.
