Nikki Bella is a professional wrestling legend, reality star, an entrepreneur and now Chief Margarita Officer at Madam Paleta Tequila.
She is also joining the women‑founded flavor‑infused tequila brand as an investor. Bella’s role as “CMO” is said to reflect both her personal connection to margarita culture and her hands-on involvement in shaping how the brand shows up.
“I think it’s important to celebrate every part of who I am including my Mexican heritage,” said Nikki Bella. “I’ve been waiting for a tequila brand that delivers real 100% Blue Weber agave quality and has the guts to evolve the category. Madam Paleta is doing both with all‑natural flavor and zero shortcuts, proving flavored tequila can be next‑level. And my signature cocktail? A skinny margarita made with Madam Paleta Tamarind. It’s pure magic.”
“We built Madam Paleta as women, but we built it for everyone,” added Karla Flores, General Manager of Madam Paleta. “Tequila’s growth is increasing consumer curiosity and bringing more drinkers than ever into the category. Our mission is to give them another exceptional way to enjoy real 100% Blue Weber agave tequila with bold flavors, cultural authenticity, and a welcoming spirit. Nikki’s pride, passion, and fire make her the perfect partner for what’s next for the brand.”
