The Glenlivet continues to break conventions with the introduction of The Glenlivet Twist & Mix Cocktails, a new line of ready-to-serve whisky-based cocktails.
The collection is debuting with the Old Fashioned and New Manhattan. Maintaining the flavor profiles of the beloved classics, the taste of the Old Fashioned is achieved with the tasting notes of orange, nutmeg and cinnamon, while the New Manhattan features notes of cherry and ginger. The popular cocktails are ready-to-serve with three simple steps: twist the cap, watch it mix, and pour over ice.
“The launch of The Glenlivet Twist & Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky,” said Johan Radojewski, Vice President Marketing – Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA. “With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family.”
With this first-of-its-kind offering for both the scotch and broader spirits category, The Glenlivet Twist & Mix Cocktails continue The Glenlivet’s nearly 200-year history of breaking traditions. The innovative twist cap in The Glenlivet Twist & Mix uses Vessl’s patented closure and delivery technology. The offering is housed in elevated, sleek and bold packaging designed by JDO.
“We are impressed how The Glenlivet has adopted the Vessl technology to create high quality, freshly mixed ultra-premium craft cocktails at home with no mess and no effort,” said Walter D. Apodaca, Jr., Founder and CEO, Vessl, Inc. “This is exactly the kind of forward-thinking use of our technology that we envisioned, and tastes even better than we imagined.”
The Glenlivet Twist & Mix Cocktails are available now for $21.99 per bottle.
