Overholt Reintroduces Itself

Overholt announced its newest release, A Overholt shepherding the Beam’s newest take on Pennsylvania rye.

Overholt (aka Old Overholt) is reclaiming its stature as one of the most iconic rye whiskey brands A. Overholt uses the same mashbill Overholt founder, Abraham Overholt used in 1810–80% rye and 20% malted barley.

Since its inception, Overholt has forged forward through every era, including being one of the only spirits brands to survive prohibition. Today, Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery at The James B. Beam Distilling Co. champions the legacy, propelling the brand forward through the rebirth of A. Overholt.

“With over 200 years of exceptional craftsmanship, Overholt is engrained in American history with its industrial roots and as a spirit that has set the industry standard since inception,” said Fred B. Noe Distillery Master Distiller Freddie Noe. “The newest launch of A. Overholt is the result of highly crafted whiskey, informed and inspired by generational expertise, and I’m honored to steward this brand forward while paying homage to its past and our shared commitment to American whiskey innovation.”

The Overholt brand is known as a keystone of American Rye Whiskey because of the shared qualities between Abe and The Keystone State itself: hard work, steely grit, big ideas, firm conviction, and its long-standing industrious spirit. Currently, it is produced in Clermont, Kentucky at the James B. Beam Distilling Co.

A. Overholt joins the ranks of this beloved, and trade favorite portfolio currently consisting of Old Overholt 4YO, Old Overholt 4YO Bottled in Bond, and Old Overholt Extra Aged Cask Strength.

A. Overholt Straight Rye Whiskey is 95 proof and retails for $39.99.

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