Oscar Mayer is bringing bourbon to breakfast–responsibly–with its Maple Bourbon Bacon.
Cured with Evan Williams Bourbon, the new release features thick-cut bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon.
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” said Anna James, Brand Manager for Oscar Mayer. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”
“Some flavor pairings just make sense, and Bourbon and bacon is one of them,” said Max Stefka, AVP Global Whiskeys at Evan Williams. “Partnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavors in a bold and unexpected way, delivering a sweet-and-smoky twist that celebrates the craftsmanship behind our Bourbon.”
The brand’s first bacon innovation in five years, the new release kicks off a new innovation flywheel for the brand, as it seeks to roll out a new variety each year through limited-edition launches and potential permanent portfolio additions.
