Jack Daniel’s is looking to score with whiskey fans at the Super Bowl with its latest commercial.
The spot highlights the brand’s heritage by spotlighting the people who are responsible for producing Jack Daniel’s and then turns the message on the viewer, encouraging them to enjoy it responsibly. The commercial will air locally across eight markets (New York, Dallas, Louisville, Nashville, Seattle, Minneapolis, Tampa and Phoenix) during the game.
Jack Daniel’s is extending the responsibility message through a partnership with Uber throughout the US to help fans 21 or older get home safe with $5 in ride credit. Ride credit codes will be shared on Jack Daniel’s Facebook, Instagram and Twitter beginning the Thursday before the game.
