Bulleit Frontier Whiskey has recently introduced Bulleit ’87, a bourbon and rye blend.
The expression is bottled at 90 proof, with each whiskey component developed for its role in the blend. The bourbon is distilled, barreled, and aged in Shelbyville, Kentucky. The rye is distilled and aged in Indiana before heading to Shelbyville. Both the bourbon and rye are aged for a minimum of four years, finished separately in their original barrels with toasted American oak and French oak staves for four to six weeks, then blended together and bottled in Shelbyville.
“If I were to visualize it, it’s like a cake,” said Phil Gelineau, Whiskey R&D Manager at Bulleit. “The bourbon is your delicious sponge, the rye is like chocolate shavings on top, and the staves are the buttercream that brings it all together.”
“87 brings together everything that makes Bulleit great,” added Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey at Diageo. “Bourbon and rye whiskey are at the heart of our brand since its founding and guide our philosophy to do things differently. Now, ’87 unites them in one special bottle, balancing our signature bourbon sweetness with our rye spice in a bottle.”
Bulleit ’87 shows up in the brand’s signature bottle, featuring a blue label, a first for the brand, cut on its familiar slant. The whiskey is the brand’s first new core expression since the debut of Bulleit 95 Rye in 2011. Named in honor of 1987, the year Bulleit was founded, it complements Bulleit Bourbon and Bulleit 95 Rye in the three-bottle core line-up.
Not only is Bulleit ‘87 showing up in stores and bars alike, it’s also hitting the road. The brand is taking the new whiskey across the country with a sampling tour, pouring ’87 at events in 15 cities like New Orleans, Austin, New York, Los Angeles, Louisville and more, with more than 20 events. Each stop will feature Bulleit ’87 paired with iconic local foods inspired by the cities it visits, exploring dual flavors in food to complement the blend of bourbon and rye in each bottle of ‘87.
Bulleit ’87 will be available at select retail stores nationwide beginning September for $29.99.
