The House of Suntory recently unveiled its Hibiki 12 Years Old Travel Exclusive Series to global travel retail in key international airports for the first time in 11 years.
Reimagined with a bottle design inspired by the beauty of Japanese nature, the release invites travelers to rediscover Hibiki through a lens of Japanese artistry. Fifth-generation Chief Blender Shinji Fukuyo created the new expression that honors Hibiki’s original vision, blending Yamazaki, Hakushu and Chita into a blend that highlights its elegance and harmony through whiskies matured in American oak, Spanish oak, and Mizunara oak.
“Hibiki 12 Year Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honoring the craftsmanship and harmony that define the brand.”
The packaging of Hibiki 12 Years Old Travel Exclusive draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons. Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.
Hibiki 12 Years Old Travel Exclusive is available in global travel retail for $188.
