Chris Hemsworth is the latest celebrity to get into the booze business. The actor has joined Archie Rose Distilling Co., Australia’s leading independent distillery, as co-owner.
Founded in Sydney in 2014, Archie Rose has built a reputation for its Australian approach to spirits. Alongside Founder Will Edwards, Hemsworth is bringing the whisky and spirits company to the United States for the first time. A long-time admirer of the brand, Hemsworth shares Archie Rose’s belief in the quality of Australian ingredients, craftsmanship and the potential of the country’s spirits industry.
“I’ve been a fan of Archie Rose for a long time,” says Archie Rose Distilling Co. Co-Owner Chris Hemsworth. “Wherever I am in the world, tasting an Archie Rose whisky immediately transports me right back home, to that feeling of sitting around a campfire in the Australian bush with my mates. Their ethos of only using Australian grown malts to produce flavour packed whiskies at their Sydney distillery is truly awesome. They’re a brilliant example of what Australia does best and I can’t wait to share that with the world.”
At the heart of Archie Rose is a commitment to creating spirits that reflect the place they come from. The distillery partners with local growers to sustainably source heirloom and drought resistant grain varieties for its whiskies and native botanicals for its gins. Its whiskies are made exclusively with Australian grown malts, including custom rye and barley grown specifically for Archie Rose, allowing the character of the country’s ingredients and landscape to come through in every expression.
Archie Rose’s focus on prevenance is matched by a distinctive approach to production. The distillery individually mills, mashes, ferments, distills and matures each malt type used in its whiskies, allowing the character of each grain to be expressed before the components are brought together. For its gins, Archie Rose employs a cold distillation process designed to preserve the character of its botanicals.
“Our approach has always been about championing local ingredients to create spirits that taste truly Australian,” says Archie Rose Distilling Co. Co-Founder Will Edwards. “Having Chris join the business as a co-owner allows us to bring that ambition to the world. We aren’t just making spirits; we are using Australia’s raw materials and ingenuity as the base for producing the world’s best whisky, gin and other spirits, telling the stories of the growers and the land beneath them.”
Beginning this fall, Archie Rose’s whiskies will be available in the United States. To support its entry into the states, Archie Rose has partnered with a select network of beverage distributors. “Archie Rose represents exactly the kind of premium, differentiated brand that resonates with today’s spirits consumer,” says Kyle Dean, President of Spirits and Wine for Reyes Beverage Group. “They have built an impressive reputation through a commitment to quality, authenticity and exceptional craftsmanship. We’re excited to partner with the Archie Rose team as they begin this next phase of growth and help introduce more consumers to a distinctive and exciting whisky brand.”
In addition to its U.S. entry, Archie Rose will expand its international presence later this year with three whiskies co-created with Hemsworth launching across markets in Asia and New Zealand. The rollout will continue into the EU and UK in 2027.
