Tullamore D.E.W. Irish Whiskey announces the return of O’Everyone, its annual St. Patrick’s Day campaign. This year, the brand hopes to further the campaign’s mission of inclusivity by welcoming Jamesons into its family.
Tullamore D.E.W. began the campaign in California, the state that boasts more Jamesons per capita than anywhere in the U.S., according to www.mynamestats.com. It welcomed one California resident to legally change their name from “Jameson” to “Tullamore” and join the Tullamore D.E.W. family in a gesture of solidarity. Tully will match this gesture with one of their own, by treating the newest member of the Tullamore Family to a once in a lifetime St. Patrick’s Day experience.
The lucky addition to the family and three of their closest friends will be invited to spend St. Patrick’s Day in the world’s most exclusive and socially distant Irish Pub, built just for them, in the Mojave Desert.
The O’Everyone pub holds everything needed to celebrate St. Patrick’s Day in true Irish fashion. From amazing food to music and one of the country’s most beautiful horizons, it promises to be the perfect way to celebrate this March 17th. All of this is at one lucky fan’s disposal, without lines or crowds, safely nestled in one of California’s most scenic landscapes.
The O’Everyone campaign is also welcoming everyone nationwide to join the Tullamore D.E.W. family in a show of solidarity with bars and bartenders across America who make all of our celebrations possible.
Next Tuesday and Wednesday (March 16-17), for every “Jameson” who shows they’ve changed their name to “Tullamore” on social media, Tullamore D.E.W. will donate $100 to Another Round Another Rally, a charity supporting America’s hospitality workers, as part of its $50,000 St. Patrick’s Day contribution to help the industry. DM @TullamoreDewUS us on Facebook or Instagram to show your name change and support for our bars and bartenders.
“We couldn’t think of a better way to celebrate this St. Patrick’s Day than with a good laugh, great whiskey and lending a hand to the bars and bartenders who need our support now more than ever,” said Conor Neville, Tullamore D.E.W. Irish Whiskey Senior Brand Manager. “The O’Everyone Campaign is our way of saying, there is always common ground, and we hope our gesture will inspire all to celebrate St. Patrick’s Day the way it’s meant to be celebrated; together”
No matter your last name, Tullamore D.E.W. wants everyone can get in on the action this St. Patrick’s Day. Head to OEveryone.com to get your personalized O’Everyone Shirts and customized Tullamore D.E.W. labels bearing your own O’ Last name. All proceeds also go to support Another Round Another Rally.
