The Sazerac Company is releasing its second edition of “Mister Sam,” a blended whiskey expression made with some of Sazerac’s American and Canadian Whiskeys.
Created to honor Sam Bronfman, or “Mister Sam,” as he was affectionately known, this blend was created by Sazerac’s Master Blender Drew Mayville whose career included 22 years at Seagram’s where he was the fourth and final Master Blender under the Seagram dynasty. Mayville had an arsenal of Sazerac’s best American and Canadian Whiskey stocks at his disposal while developing Mister Sam. This project holds a special place in Mayville’s heart, a native Canadian now living in Kentucky.
“Creating Mister Sam has been one of the highlights of my career,” said Mayville. “The second release is very evocative of the first, with the same bold and complex flavors, but I believe this blend to be even closer to perfect. We’ve blended it with whiskies that slightly softened the explosive finish to allow a greater enjoyment of the essence of the whiskey.”
The first release of “Mister Sam” in 2019 was lauded by spirits industry and received several industry awards.
Bottled at Sazerac’s Old Montreal Distillery in Montreal, Quebec, the bottles are presented in an elegant wooden box and included a copy of the legendary “From Little Acorns” book which Bronfman penned in 1970 and which details the history of the Seagram’s company.
The Old Montreal Distillery, located adjacent to the Port and Old Montreal, dates back to 1929. Sazerac purchased the Distillery in 2011 and brought distilling back to Old Montreal for the first time in decades when it installed a still and began producing whisky in early 2018. The Distillery has recently added a visitor center which pays tribute to Mister Sam and a gift shop. Public Tours will be offered soon.
The Sazerac Company’s “Mister Sam” is 122.6 proof and it will be available only in the United States and Canada for $249.99.
