Monkey Shoulder Scotch Whisky is lending a hand to singles alongside a man whose disarming brand of humor can convince even the most elitist among us to let loose and laugh at themselves.
Monkey Shoulder has teamed up with actor/comedian Joel McHale to lighten up first dates, giving drinkers the chance to make a lasting impression with their potential significant other by dropping the pretense.
McHale took to the streets of New York, to check out date spots to convince couples to take a walk on the wild side with Monkey Shoulder (see below).
https://www.youtube.com/watch?v=GjNPSLUfuzM
“There’s nothing worse on a first date than someone trying too hard – thinking they’ll impress someone they met on a dating app by dragging them to a four-hour German opera,” said McHale. “A first date should be about forging a real, honest connection – kind of like the connection I have with my new friends at Monkey Shoulder. They give me free whisky and in return, I give them pull quotes for press releases. But together, we also want to bring this idea of honesty and spontaneity to first dates.”
“In the very traditional and sometimes stuffy world of Scotch whisky, Monkey Shoulder encourages you to loosen things up a bit – break precedent; throw ice in it, mix it, make a piña colada – basically stop being so precious and just enjoy good whisky in the way that makes you happy,” added Michael Giardina, Brand Director, Monkey Shoulder. “Now we’ve partnered with Joel McHale to bring that same outlook to dating. In a world where people often embellish to impress, we are encouraging people to drop the pretense, be their original selves, relax and have fun. Honestly, you don’t even need to thank us if you get a second date…just bring us to the wedding.”
For singles in need of a first date overhaul, Monkey Shoulder and McHale are serving up a first date that takes pretense out at the knees: a roast… and a roast. For the chance to have Joel and Monkey Shoulder crash your first date via a home-cooked meal with a twist, head to monkeyshoulder.com/joelmchale and tell us about the most stuck up date you’ve ever been subjected to.
