The Jack Daniel Distillery has unveiled the 2024 edition of a limited edition bottle to commemorate its partnership with McLaren Racing.
The commemorative bottle includes Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof. Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards.
“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, Jack Daniel’s Global Brand Director. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”
“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” said Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”
Available in Formula 1 race markets across the globe and select states in the U.S., the limited edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season.
For more Formula 1 fun, Jack Daniel’s, McLaren Racing and Universal Music Group For Brands will launch Jack’s Garage, a music platform experience designed to elevate and celebrate the excitement of F1 racing, in May. It will serve as a hub for fans to experience the energy of Jack Daniel’s through the power of music. This concept will feature various touchpoints curated to engage and excite fans, each infused with the unique local flavor of the host city. As part of the inaugural launch in Miami, attendees will be treated to a special performance by Latin stars Chris Jedi and Gaby Music.
“Miami has always been a special place for me, so I was excited at the opportunity for Gaby Music and me to host and kick off Jack’s Garage during one of the city’s most thrilling weekends,” said Chris Jedi.
Jack Daniel’s x McLaren Racing 2024 Limited Edition Bottle is available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally.
