Dubliner Whiskey continues to switch its style up. Recently, the xx brand released a drinking jacket designed in partnership with B Wood, bringing together both its consumers and other younger imbibers with this fashion collab.
Dubliner, along with B Wood’s creator and designer Brian Wood, have created the Dubliner Drinking Jacket (see below), inspired by both the modern renaissance of the historic city of Dublin and B Wood headquarters in New York City as a way to celebrate the next generation of whiskey lovers. Tapping into the creative energy of Wood’s history in streetwear design, the partnership is reflective of Dubliner’s personality, while exuding the premium quality that the brand is renowned for.
The B Wood x Dubliner Drinking jacket uses an upcycled, work jacket silhouette that features a crest-style logo that blends the Dubliner Irish Whiskey logo and Wood’s own family crest on the front. The signature plaid of the City of Dublin is incorporated into B Wood’s signature “ghost” design on the back. The jacket sleeve is emblazoned with the “Live Gooney Die Saint” expression that’s featured on many of B Wood’s designs.
“This is one of many US partnerships that we are launching to better align Dubliner with like-minded brands and consumers throughout US” said Martin Peters, North American Marketing Director for Quintessential Brands Group. “This fashion collaboration with Brian speaks to how we experience the new Dublin – a city undergoing a revival spearheaded by Millennials and younger creatives – those who we believe to be the next generation of whiskey connoisseurs. By partnering with brands like B Wood, we’re paying due credit to the next generation consumer.”
A limited supply of the B Wood x Dubliner drinking jacket will be available to purchase on https://store.bwood.nyc/ now.
