You read that headline correctly. There’s a cookie dough-flavored whiskey called Dough Ball and it recently announced its national expansion.
According to BevAlc Insights, the flavored whiskey category has grown 33% over the past two years. With the rise in demand, Dough Ball is taking a bite out of the business as it dares to be different. Made with notes of toasted caramel and sweetness, it can be sipped on its own, taken as a shot, or added to a cocktail.
“This is the beginning of an era for Dough Ball as the flavored whiskey category continues to expand and rise to new heights,” said Joey Parris, Chief Marketing Officer of MPL Brands. “We wanted to create a whiskey that is a stand-out amongst competitors while also being something approachable and fun for every kind of consumer, highlighting the flavor of your favorite chocolate chip cookie in a deliciously satisfying whiskey, whether sipped, shot, or mixed in a cocktail. Dough Ball is made for everyone, and we can’t wait to see how consumers indulge on their own terms.”
Dough Ball is available nationwide at major retailers for $29.99.
