Zoe Saldana, cocktails and car chases? Count us in!
“The Legend of Red Hand,” starring Zoe Saldana, Adriano Giannini and directed by Italian director Stefano Sollima, is a mysterious short film that takes viewers around the world in the pursuit of the perfect Campari cocktail. Opening in dusk under the iconic Duomo Cathedral, we meet Mia Parc, a photographer, whose name is the perfect anagram of Campari, on a quest to uncover the mysterious figure of Red Hand, the craftsman of the best Campari cocktails ever.
“Playing Mia Parc in ‘The Legend of Red Hand’ was a fantastic experience, allowing me to delve into a world steeped in mystery and intrigue through my character and her mission for perfection,” said Zoe Saldana via a statement. “Being part of a campaign that not only has a great legacy, but for a brand with such rich iconic heritage is always such a pleasure, particularly with a partner such as Campari who recognize that behind a great cocktail, there is a great bartender and without the participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.”
Evolving Campari’s ethos that “every cocktail tells a story,” this year’s film is a celebration of bartenders’ talent.
“We are extremely proud to be unveiling this year’s Campari Red Diaries short movie, and bringing the premiere back to Milano, the place where it all began and the birthplace of Campari,” said the iconic Italian aperitif’s CEO, Bob Kunze-Concewitz “Now in its second year, the Campari Red Diaries campaign has taken a new turn in its creativity to demonstrate Campari’s ambition for the perfect cocktail, and celebrating the talent of bartenders who share the same desire.”
The Legend of Red Hand is available globally on Campari’s official YouTube channel.
