Basil Hayden recently announced the launch of Basil Hayden Toast, the newest addition to the award-winning Basil Hayden portfolio.
Consisting of an entirely new mash bill, the expression breaks away from preconceived notions of American Whiskey. Expertly crafted by eighth generation Beam family distiller, Freddie Noe, Basil Hayden Toast represents a reimagining of the brand with the use of a toasted barrel. In lieu of traditional rye grain, the whiskey is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood. After aging, the bourbon is blended back with more brown rice bourbon, which has been rested in level four char barrels, to achieve a final product.
“Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share. When my grandfather Booker Noe first made Basil Hayden, his intention was always to create bourbon that opened people’s minds to what bourbon can be. Inspired by his mission, I’ve spent many years working to produce a new bourbon that speaks to this sense of discovery,” said Freddie Noe. “The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that. It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!”
In addition to being the newest permanent expression to join the Basil Hayden portfolio, Basil Hayden Toast marks the debut of new design-forward packaging for the brand that elevates its most distinctive brand asset – the monogrammed belt. A nod to the metal hoops that encircle bourbon barrels, the belt holds both the physical bottle and liquid stories of Basil Hayden together. This new packaging will be featured across the portfolio.
To celebrate the launch of Toast, Basil Hayden is partnering with contemporary design studio and manufacturer, Fort Standard to help one lucky winner level up their entertaining space with a custom-made oak home bar crafted to show off the new toasted oak bourbon. For more information on how to enter for a chance to win, please follow @basilhaydens on Instagram.
Basil Hayden Toast is now available for $49.99.
