Fans of whiskey and sneakers have more in common than some might think. Whether you’re a bourbon hunter or a hypebeast, you’re happy to wait on long lines for that right drop and are often willing to pay for more than retail on the secondary market. So, when Bulleit Frontier Whiskey announced it was making a sneaker, it made total sense.
They recently unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas. The launch is the latest iteration of the Bulleit Frontier Works project that celebrates those who are pushing the frontier of their craft.
Created as a first-of-their-kind, the shoes were made in collaboration with industrial designers and manufacturers at Tangible Creative and Dallas-based artist Kyle Steed and took more than 200 hours to develop. The design was inspired by Steed’s personal interpretation of what it means to be on the frontier of culture, depicting a variety of human elements that come together to make-up the community that gives meaning to innovation.
“The sneaker and mural designs represent the community of artists, designers and leaders in tech and innovation who come together to push the boundaries of the cultural frontier,” said Kyle Steed. “When we talk about innovation, it’s just as much about human connection as it is technology. Where we are many parts ourselves as individuals, only by coming together as a community of creators and innovators can we make something bigger.”
Prior to Dallas, the Bulleit 3D Printed Frontier Experience made stops in Oakland, Austin, and New York City.
“As the Bulleit 3D Printed Frontier Experience moves across the country, we are seeking new collaborators and pioneers on the frontier of 3D printing who can enhance everything around our 3D printed bar experience,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “It’s important to us to collaborate closely with people from the local communities we visit, and Kyle Steed and Tangible Creative are both pushing the boundaries of their craft in fresh and exciting ways. With the launch of our new limited-edition 3D Printed Sneakers in Dallas, together we are reimagining the bar experience in 3D – which includes where people drink, what people drink, what people are wearing, and what people are talking about.”
Select pairs of the sneakers are available to purchase for those 21 and older for a retail price of $250 via Sneaker Politics.
