Woodford Reserve recently announced its annual release of Double Double Oaked Bourbon. This year, for the first time, consumers could win the opportunity to purchase a bottle via a sweepstakes.
“Double Double Oaked has such a cult following, which makes it very difficult for consumers to get their hands,” said Woodford Reserve Master Distiller Chris Morris. “This sweepstakes will allow more of our fans to have the chance to try this special release.”
The juice was also available at the distillery on February 1. Customers could purchase up to two 375ml bottles.
Double Double Oaked, which has developed a passionate following among bourbon lovers, will also be available in limited quantities at select Kentucky retailers. The whiskey is the result of finishing fully mature Woodford Reserve Double Oaked for an additional year in a second, heavily toasted, lightly charred, new oak barrel. The extra year in the barrel creates a bourbon that is distinctly spicier than its original counterpart, known for its sweeter taste and finish, Morris said.
Woodford Reserve Double Double Oaked is 90.4 proof sells for $49.99.
