Wild Turkey recently announced the release of Master’s Keep Triumph, the latest addition to its annual Master’s Keep series. A celebration of what Kentucky rye whiskey can be, this small batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey.
Ten years ago, Wild Turkey Master Distiller Eddie Russell hand-selected and laid down what would eventually become Master’s Keep Triumph. Inspired by the affinity that his son, Associate Blender Bruce Russell, has for rye, the elder Russell began exploring the possibilities offered by the spicy and bold style of whiskey. After a decline in popularity post-prohibition, many distillers pulled the spirit from shelves while Wild Turkey held true to its convictions and continued to produce rye with products like Wild Turkey 101 Rye. The name Triumph speaks to the contemporary revival of rye whiskey and to Wild Turkey’s reverence for the spirit.
“The Master’s Keep series continues to be a display of our creativity and quality at Wild Turkey. We’ve always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” says Wild Turkey Master Distiller Eddie Russell. “This particular release was inspired by Bruce’s fondness for rye and is a nod to his influence on my work. Triumph is a rye you’ll be proud to serve neat and is a testament to the tenacity of the spirit.”
The Master’s Keep series first started in 2015 as a way for Russell to showcase his unique approach to making bourbon. Triumph is the second rye whiskey to be released within the series, following Master’s Keep Cornerstone in 2019. Building on Cornerstone Wild Turkey 101 Rye and Rare Breed Rye, Triumph serves as an evolution of the distillery’s rye craftsmanship while donning the oldest age statement ever for a Wild Turkey rye.
Wild Turkey Master’s Keep Triumph will be available in limited quantities via US online presale early next month. It will also be available in-store at select US retailers, and at the distillery’s Visitor’s Center, ahead of Father’s Day for $275.
