IrishCentral and Tullamore D.E.W. want to make sure that everyone feels authentically Irish this St. Patrick’s Day with their “O’Everyone” campaign, where famous non-Irish bars and restaurants will be transformed into Irish mashups, complete with new names, logos and menus throughout this weekend.
The O’Everyone celebrations highlight the unique blend of Tullamore and the social fabric around us. People from all backgrounds can join in to experience St. Patrick’s Day festivities without green beer and shamrocks, but rather by celebrating the melding of their own cultures with the Irish in fun and delicious ways.
In New York City, Chef JJ Johnson’s Caribbean/American South concept Gibson + Luce will become O’Johnson’s; French Champagne spot Flute Bar will become O’Flute’s; and Indian/Australian eatery Babu Ji will be O’Babu Ji’s. Boston will play host to a tropical Irish hybrid with O’Tiki Rock; the classic Southern dive Loretta’s Last Call will become O’Loretta’s; and Menetomy’s patriotic tavern will become O’Menotomy’s.
And this won’t just occur on the East Coast! Chicago’s Mexican restaurant/nightclub El Hefe will transform into O’Hefe; Bub City’s Country Western Honky Tonk will become O’Bub’s; and BIG Bar at the Hyatt Regency will become O’BIG’s. Finally, in Los Angeles, Santa Monica’s Mexican restaurant Gilbert’s El Indio will become O’Gilbert’s; the Indian eatery O’Bombay’s will showcase Irish stout and curry mashups; Malibu’s Gladstones will become O’Gladstones; and Hollywood cocktail lounge Spare Room will be O’Spare Room.
“If ye don’t have an O in your last name, we’re here to give ye one and say anybody can be Irish on St. Paddy’s Day,” said Tim Herlihy, National Ambassador for Tullamore D.E.W. Irish Whiskey. “We’re proud to be working with this killer group of talent from all backgrounds in the food and cocktail world, and we’re excited to celebrate with everyone on our favorite holiday of the year.”
“America is quickly becoming a melting pot of ex-pats from all over the world, and we feel that O’Everyone reflects the fact that today you’re you, but on St. Patrick’s Day you can be an adopted member of the Irish community,” adds Michelle Hanley, Manager of Brand Partnerships at IrishCentral, the leading Irish digital media company in North America.
To bring your own Irish spirit to life, t-shirts (O’insert-your-last-name or nickname) are available at www.OEveryone.com for purchase.
