Did you know that the abbreviated version of St. Patrick’s Day is St. Paddy’s Day and NOT St. Patty’s Day? Well, Tullamore D.E.W. Irish Whiskey is setting out to change that…with a delicious partnership.
To offer a tasty spelling lesson, Tullamore D.E.W. has partnered with Pat LaFrieda to create a St. Paddy’s Day Patty to help fans from making the common spelling mistake between a meat patty and Ireland’s national holiday. The St. Paddy’s Day Patty is made up of a proprietary blend created by Pat LaFrieda himself and inspired by Tullamore D.E.W.
“Every March, we produce around 5 million burger patties so when Tullamore D.E.W. came to us to help teach Americans about the proper spelling between Patty and Paddy, we knew we could help,” said Pat LaFrieda, Owner & CEO of Pat LaFrieda Meat Purveyors. “There are four generations of Patrick’s in our family and it all started with my grandfather who was born on March 17th. St. Paddy’s Day is always a festive holiday for us and with whiskey and burgers being the perfect pairing, we’re thrilled to release our first St. Paddy’s Day Patty alongside Tullamore D.E.W..”
Each St. Paddy’s Day Patty kit includes two Tullamore D.E.W. ceramic shot glasses, one beanie, drink recipe card, Drizly code to order a bottle of Tullamore D.E.W. and 12 8 oz meat patties. This way, you can celebrate the holiday with a pairing of LaFrieda’s patties and Tullamore’s D.E.W. & A Brew serve created by Tullamore D.E.W. ambassador Gillian Murphy.
The St. Paddy’s Day Patty coincides with the U.S. launch of Tullamore D.E.W.’s new brand platform and advertising campaign “An Unwavering Whiskey in a Crazy World.” The campaign aims to highlight the refreshingly, unwavering world of the brand’s hometown, Tullamore, Ireland. The local townspeople take center stage, featured in all of the brand’s new advertising materials which is going live on OOH and digital channels across the U.S. in the lead-up to St. Patrick’s Day.
“This St Patrick’s Day we wanted to create something unique that speaks to our rich Irish heritage, but also our witty spirit,” said Conor Neville, Senior Brand Manager, Tullamore D.E.W. “That very personality and character is at the core of this new campaign. Being from Tullamore, a small town in the heart of Ireland, lets us go far and wide without forgetting who we are. Through the latest advertising executions, we are on a mission to playfully remind folks what truly matters, and what doesn’t.”
193 St. Paddy’s Day Patty kits are available on LaFrieda.com for a price of $84.99.
