Traverse City Whiskey Co. (TCWC) recently broke ground on the future site of its new whiskey production facility in Traverse City.
The company’s growth has exceeded its current distilling capacity, which resulted in a portion of its annual production to be outsourced. The first-of-its-kind distilling campus in Michigan will enhance the company’s current production facilities and tasting room.
Set on 35 acres, TCWC’s new facility will accommodate every step in the whiskey production process, allowing the company to significantly increase production of its portfolio of whiskeys and bourbon, to as many as 24,000 barrels of whiskey each year. Part of the property will also be dedicated to growing grain to be used in the company’s various distillations. The facility will also help to meet increasing demand for its portfolio of products, which includes its Premium Cocktail Cherries and Cocktail Crate craft mixers.
“We’re thrilled to break ground on this incredible new facility which will allow us to expand operations and exclusively produce our award-winning whiskey right here in our hometown of Traverse City,” said Chris Fredrickson, Traverse City Whiskey Co. Co-Founder and President. Our new headquarters will be an all-encompassing campus that will provide a unique immersion in whiskey culture and industry and will add a new experience to the thriving Northern Michigan agritourism industry. It will provide numerous jobs and attract new and returning visitors to our beautiful region. We can’t wait to welcome our friends into our new home.”
The 70,000 square foot campus will feature a state-of-the-art traditional rack house, dedicated processing and packaging spaces, administrative offices, a visitor center & tasting room, and spectacular indoor and outdoor hospitality spaces. The new facility will also create approximately 100 new jobs for the surrounding community and afford TCWC the ability to support other Michigan distillers in need of capacity for their own growing brands.
