In Ireland. football and football mean to different things. However, Teeling Whiskey is looking to bridge that gap as the official Irish whiskey partner of the Aer Lingus College Football Classic series.
Dublin has become the European home of American College Football with the opening game of the new College Football Season now hosted in the Aviva Stadium during August. Teeling is a perfect partner for the series as the US is the largest market for Irish whiskey in the world and the brand provides a unique destination for US visitors to experience.
The next game in the five game series is Notre Dame hosting Navy in the Aviva Stadium on August 26th, bringing an estimated 40,000 US visitors to Dublin City. The game will be the first time that Notre Dame will move a home game to Ireland. Grant Thornton and Fáilte Ireland economists have calculated the 2023 fixture to be worth €147m directly to the Irish economy. This fixture is scheduled for week zero and will be the opening game for the 2023 College Football Season. The game will be broadcasted by NBC with an expected TV audience of more than five million viewers. The 2024 game details have also recently been announced with Georgia Tech and Florida State having been revealed to play on August 24, 2024.
“It is a great opportunity for Teeling Whiskey to be the official Irish Whiskey partner for such a great event,” said Jack Teeling, Founder and Managing Director of Teeling Whiskey. “We are delighted to be using this partnership to showcase our high quality whiskey and distillery experience to the calibre of US visitors coming for the game as well as working with the other partners to help solidify our strong relationship with the US.”
“We are delighted to partner with Teeling Whiskey on this exciting proposition,” Brendan Meehan, Commercial Director of the Aer Lingus College Football Classic, added. “It is wonderful to have another world class Irish brand in Teeling Whiskey on board to complement our existing private partners, including our title sponsor Aer Lingus.”
The Aer Lingus College Football Classic game series is a public-private collaboration. The five-game series is estimated to be worth €413million to the Irish economy according to Grant Thornton and Fáilte Ireland and will prove a timely and welcome boost to the Irish hospitality and tourism industries over the next number of years.
