BigFish Spirits, an online marketplace for craft spirits, has announces its rebrand to Spirit Hub as the company evolves into the go-to online destination for customers to shop and learn about craft spirits and the independent distilleries behind each bottle.
Launched in Illinois last April, Spirit Hub will provide additional educational experiences that allow customers to understand and shop for products that fit their lifestyle. It has also rolled out new shopping options to identify certified organic, kosher, Non-GMO and gluten-free spirits, alongside advanced tasting profiles as well as videos that tell unique stories about the distilleries to compliment 360-degree bottle images and more.
“As a company, we have always strived to give fans of craft spirits access to independent distilleries that they could not access before. This includes product education, brand awareness, great online experiences, bringing new distilleries to market regularly, and connecting distilleries directly with customers,” said Michael Weiss, CEO and Founder of Spirit Hub. “During our time as BigFish Spirits, customers had a hard time understanding what we do. Through qualitative and quantitative research, we identified that the brand change to Spirit Hub will ensure customers better understand our mission of delivering craft spirits from independent distilleries directly to their door.”
This year, Spirit Hub expands its serves to Florida, Michigan and Massachusetts, with plans to enter every major U.S. market by 2025.
“’Spirit’ echoes the spirit of our independent brands and their commitment to their craft and the culture of distilling. ‘Hub’ lets customers know that this is the place to go for craft spirits and independent distilleries from around the world,” added Weiss.
The majority of craft spirits found on Spirit Hub’s platform are those that cannot be found on shelves at local grocery or liquor stores because in many cases the independent distilleries they come from don’t have a legal avenue to sell their product outside their home state. Spirit Hub helps these independently owned distilleries reach new customers by providing them a fully compliant way to sell their spirits direct-to-consumer in new markets.
