Redbreast Irish Whiskey recently launched ‘Robin Redbreast Day’ a date designed to raise awareness of the brand’s mission to help keep the common birds common.
To kick off its first year, Redbreast has teamed up with Irish actor and whiskey lover, Chris O’Dowd, to create a video with the brand’s beloved “spokesbird,” Robin Redbreast that will help raise funds to support the brand’s global charity partner, BirdLife International.
Redbreast is inviting everyone to support this initiative by watching the video on social media. For every view the video receives*, 25 cents (EUR) will be donated to BirdLife International to help continue its commitment of keeping the Robin and other common birds safe for future generations.
“‘I am really excited to be supporting Robin Redbreast Day,” said Chris O’Dowd. “Common birds all over the world are facing serious issues that we need to come together and solve, so I’m encouraging everyone to watch and share the video across social media to get as many eyes on it as possible. BirdLife International does amazing work supporting common birds, so the more donations we’re able to raise the better!”
“We are thrilled to be partnering with BirdLife International and Chris O’Dowd to put our mission into action by raising funds to support the conservation and welfare of birds,” added Kelly Suhr, Redbreast Brand Director. “Chris O’Dowd’s Irish wit and creativity is the perfect match to share center stage with our beloved spokesbird, Robin Redbreast, in order to help spread this timely message and inspire others to ‘Pass It On’ to give back. So, let’s raise a glass to raise their numbers together!”
November 12th is the inaugural launch of Robin Redbreast Day and will continue to take place every November – the month that sees robins start to prepare for winter – encouraging whiskey-lovers to annually raise a glass to their feathered companions. “With so many birds across the globe needing vital support, the launch of Robin Redbreast Day couldn’t have come at a better time,” added Patricia Zurita, BirdLife International CEO. “We hope the day spreads awareness of the simple, yet important, things we must all do to help protect birds whilst also raising vital funds.”
