Pursuit Spirits, founded by the creators of the Bourbon Pursuit podcast, have announced the 2022 release of its Pursuit United Bourbon and Pursuit United Rye.
Both releases feature older components and now have accompanying batch codes based on fan feedback.
“Whiskey consumers are more educated than ever,” says Pursuit Spirits Co-Founder Kenny Coleman. “I received countless messages from purchasers asking if the bottles they have were batch 1 or 2. After gathering more feedback from our most loyal fans, we decided to implement a new batch coding system. Now there is no mystery.”
The new coding system starts with the number of the month. The following two letters are based on the last two digits of the year with A being 0 (zero), B is 1 (one), etc. This release of Pursuit United Bourbon and Pursuit United Rye is 7CC which represents July 22.
After the launch of Pursuit United Rye in 2021, the team decided to multiply its output by five and release a total of 10,446 bottles. In addition, the back of Pursuit United Rye labels will no longer display an age statement because all components are older than four years.
“When I tasted through our barrels of rye whiskey, I knew this was going to be special,” says Pursuit Spirits Co-Founder Ryan Cecil. “It’s not your traditional 95/5 rye because a major component is a corn heavy mashbill.”
Pursuit United Bourbon features a new mashbill in the blend and had a lower than anticipated yield with 10,794 bottles. “The types of barrels we used for the first two releases of Pursuit United were not available so we worked with Bardstown Bourbon Company to find a similar product of theirs,” Cecil said. “After multiple small-scale blends, I moved forward on a mashbill that has a little bit more rye. This delivers a bit more spice and a deeper stone fruit taste.”
Pursuit United Bourbon and Pursuit United Rye are both bottled at 108 proof and are be available in limited quantities in Colorado, Georgia, Illinois, Kentucky, New Mexico, Ohio, Tennessee, Texas and online at Seelbachs.com for $65.
