Pursuit Spirits has started construction on a new visitor experience on Louisville’s famous Whiskey Row.
Guests will feel like “bourbon insiders” by picking their favorite barrel and filling their own bottle in a brand new Pursuit United Private Selection experience, located at 722 W. Main Street in Louisville. The space will offer unique educational sessions on maturation techniques and breaking down blends. The shop will host a variety of events including limited and rare bottle releases and intimate tastings.
“We can’t wait to pull back the curtain and give bourbon lovers a truly insider’s experience they won’t find anywhere else,” says Ryan Cecil, CEO, Master Blender, and Co-Founder of Pursuit Spirits. “We will take guests to the next level of their bourbon journey.”
The speakeasy-style basement bar will feature rustic brick walls and a contemporary design. It will offer bespoke cocktails and a menu of flights and pours from their Pursuit United core whiskey offerings, single barrels from past Pursuit Series releases, special limited edition whiskeys, and charcuterie boards from a partnership with Louisville cheese shop, Cultured. A soundproof studio for their podcast, Bourbon Pursuit, will give visitors a behind-the-scenes glimpse into the brand’s roots.
“For years we’ve given recommendations to Bourbon Pursuit listeners about the best places in Louisville and now we have a destination of our own,” says Kenny Coleman, COO and Co-Founder of Pursuit Spirits. “This home on Whiskey Row will introduce more people to the Pursuit Spirits brand and our whiskeys will make new lifelong fans.”
More information on the project will be released before opening in the Fall of 2024.
