Pursuit Spirits is expanding of its Pursuit United portfolio with both low and high proof expressions of their core expressions.
The brand is introducing an 88 proof and a barrel proof – for its Pursuit United Bourbon and Pursuit United Rye whiskeys.
“It took over a year of research and development to create the right blends that met our standards,” said Ryan Cecil, Master Blender and CEO of Pursuit Spirits. “Introducing these new proof points is a significant step from our marquee 108 as we aim to make a Pursuit United product that will reach a drinker in any stage of their journey.”
Coinciding with the launch of the new expressions, Pursuit Spirits is rolling out a complete packaging redesign across its entire Pursuit United portfolio. All Pursuit United products will now be presented in a custom 700ml bottle, featuring the “Pursuit” name silk-screened in white for immediate brand recognition and a premium feel.
The updated labels have been designed for enhanced clarity to better communicate the unique characteristics of each whiskey. Pursuit United Bourbon and Rye labels will now prominently feature “Triple Mash Bourbon” and “Triple Mash Rye,” highlighting the distinctive blending process involving three different mash bills that define these core products. In alignment with the brand’s commitment to transparency, the specific mash bill details are accessible on the side label. The packaging refresh also extends to the Pursuit United finished expressions, including Double Oaked Bourbon, Double Oaked Rye, and Twice Toasted Bourbon, with labels clearly indicating their unique processes.
“This comprehensive packaging redesign is more than just a visual update; it’s about elevating our products, so we are positioned to compete on the shelf with brands 100 times our size,” said Kenny Coleman, Co-Founder and COO. “The custom bottle and new label provide a modern and contemporary design that will ensure Pursuit is instantly recognizable.”
Pursuit United Bourbon and Pursuit United Rye is available for $39.99. Pursuit United Barrel Proof Bourbon (119.8 Proof) and Pursuit United Barrel Proof Rye (121.2 Proof) are available for $79.99.
