Pendleton Whisky has announced a new partnership as the first whiskey sponsor of the Fort Worth Stockyards and the official whisky of the Cowtown Coliseum.
Fans will see the VIP bar inside the Coliseum has been renamed the Let’er Buck Saloon in honor of the iconic saying that is embossed on every bottle of Pendleton Whisky.
Formerly recognized as the largest livestock trading center in the country and affectionately termed the “Wall Street of the West,” the Fort Worth Stockyards seamlessly integrates contemporary country elements with the spirit of the Old West. Revitalized and transformed into a 70-acre, award-winning entertainment district, complete with restaurant, retail, hotel and shopping spaces including Mule Alley, Stockyards Hotel and Hotel Drover, an Autograph Collection, by the Stockyards Heritage Development Company – a partnership between Majestic Realty Co. and The Hickman Companies. Among its historic landmarks is the Cowtown Coliseum, a significant Fort Worth building and the birthplace of the first indoor rodeo.
“This partnership with PBR, the Fort Worth Stockyards and the Cowtown Coliseum is a great example of Pendleton Whisky’s dedication to Western athletics and lifestyle. We are excited to be a part of and support these iconic institutions that embrace everyday Americana at its best,” said Tia Bledsoe, Pendleton Whisky Brand Heritage Director. “We are looking forward to raising a glass of Pendleton Whisky with the incredible fans and being a part of the Western tradition at the Stockyards as its first whisky sponsor.”
Visitors of the Stockyards will see custom Pendleton Whisky cocktails available at pop-up bars during peak season and special events.
Pendleton Whisky is a long-time supporter of Western athletics and is the official whisky of PBR and the PRCA.
