On The Rocks Bartender Created Cocktails is expanding its portfolio with a well-known name in bourbon with the launch of its Jim Beam Whiskey Sour.
For the first time in its history, the ready-to-serve cocktail brand is introducing a cocktail crafted Jim Beam. Crafted for bottling by On The Rocks Global Ambassador and expert mixologist, Joaquín Simó, the new release captures the flavor of the bourbon. pour over ice to enjoy, and garnish with an orange wheel skewered with a maraschino cherry for an elevated, bar-quality cocktail experience.
“The whiskey sour is such an iconic American cocktail and what better whiskey to make it with than the most iconic American bourbon,” said On The Rocks Global Ambassador Joaquín Simó. “The classic version is known for being perfectly balanced, and our On The Rocks Jim Beam Whiskey Sour delivers just that: bright citrus, warm caramel and subtle sweetness to round it out. Each sip invites you into the traditional world of bourbon making while delivering a modern spin.”
“For more than two centuries, Jim Beam has been making bourbon the way it should be,” added Freddie Noe, 8th generation master distiller for the James B. Beam Distilling Company. “Our mellow notes and approachable flavor are what bourbon lovers come to expect and what makes Jim Beam so perfect in cocktails. On The Rocks Jim Beam Whiskey Sour captures everything a cocktail crafted with Jim Beam should be: bold, balanced and timeless.”
On The Rocks Jim Beam Whiskey Sour is available now nationwide as 375ml and 750mL bottles for $12.99 and $24.99, respectively.
