Old Potrero Straight Rye Whiskey recently announced the launch of the Old Potrero Rye Trail, a collection of bars and restaurants serving Old Potrero Straight Rye Whiskey throughout the Bay Area, in celebration of 30 years of distilling.
Visitors to the Rye Trail will enjoy Old Potrero neat and or in cocktails. Old Potrero welcomes visitors and locals alike to join them on this spirited journey and toast to over three decades of San Francisco heritage.
“In October 1993, our journey into distillation commenced on San Francisco’s Potrero Hill,” said Master Distiller Bruce Joseph. “Old Potrero stands as a revival of pot-distilled rye whiskey, paying homage to the timeless traditions of American whiskey. Like its birthplace, San Francisco, Old Potrero embodies boldness and innovation.”
“To celebrate three decades of crafting Old Potrero, we mark this momentous occasion not only for our brand but also for our distillery and company, Hotaling & Co.,” added Dan Leese, CEO of Hotaling & Co. “Through the Old Potrero Rye Trail, we invite you to journey with us, uncovering the rich tapestry of our history and the hidden narratives of the places we’ll explore along the way. It’s an authentic glimpse into the heart of cocktail culture in San Francisco and the greater Bay Area.”
Accompanying the launch of the Old Potrero Rye Trail are weekly Instagram giveaways and an opportunity to win a grand prize of two Platinum Experience tickets to BottleRock Napa Valley, including artist meet & greets, VIP access, and exclusive on-stage and front-row viewing areas.
