Melissa Rift has been named Brand Ambassador/Master Taster at Old Forester. The Kentucky native will help continue the revitalization of the brand.
This announcement marks a milestone for Rift, who gained an understanding of the bourbon industry from her beginnings as a bourbon tour guide. Most recently, she held a leadership role at Beam Suntory and previously served as Single Barrel Program Director at Bulleit Distilling Co.
“Melissa brings a dynamic personality, a devotion to the bourbon industry and an enthusiasm for the rich heritage of our 152-year-old brand,” said Mark Bacon, Senior Vice President and Managing Director of Super-Premium American Whiskey at Brown-Forman. “We’re thrilled to welcome her to the Brown-Forman family and are excited for her insights to amplify this new chapter in Old Forester’s legacy.”
“As the country’s first bottled bourbon, Old Forester has such a history – but also an opportunity to usher in a new era for the entire industry,” Old Forester Brand Ambassador/Master Taster Melissa Rift said. “There’s nothing better in the market than Old Forester – and I look forward to introducing more people to this authentic brand. I’m extremely excited to create a more inclusive bourbon industry to reflect the changing face of our beloved consumers and represent the Old Forester legacy so many love.”
Born in Louisville, Rift understands the rich culture of bourbon and looks forward to sharing it with consumers, bartenders, media – and diverse consumers across the nation. She and her wife, Brittany, live in Louisville with their two dogs and two cats.
