The Muff Liquor Company has reached America’s shores and its looking for a good time!
The premium Irish spirits producer from the village of Muff in Co. Donegal, Ireland, has launched its core range in the U.S. The range includes a triple distilled/five-part blend peated whiskey, a potato based vodka and a gin; the latter two are both distilled six times.
The Muff Irish Whiskey is a 86 proof peated Irish whiskey made with a five part blend of Irish Malt and Grain whiskey. The Muff Irish Gin is made with potatoes and then incorporates a blend of mandarin, juniper berries, citrus peel, elderflower, and rosemary, cold-infused overnight in the spirit.
The Muff Liquor Company was founded in 2018 by Laura Bonner, who set out to honor her family’s legacy and showcase the taste of that land. She is dedicated to preserving the area’s heritage, inspired by ‘Granda’ (grandfather) Philip McClenaghen, a potato farmer with a knack for innovation and the original creator of the handcrafted ‘PoitÃn’ recipes that now inspire her spirits.
Before founding The Muff Liquor Company, Bonner graduated with a law degree from Dublin Business School and embarked on a successful real estate career in London, eventually taking on a UK Sales Director role where she saw 300 employees across 17 offices. However, her dream of building her own distillery never left. Inspired by her grandfather’s ingenuity and recipes, she aspires to make a difference in the village of Muff and her community where The Muff Liquor Company Experience is based today. Bonner returned to her roots 8 years ago to follow through on her business idea for The Muff Liquor Company she had at 19.
“All of us at The Muff Liquor Company are thrilled to be partnering with Lucas Bols to launch our innovative range of Irish spirits that honors the authentic style of Donegal into the US market,” says CEO and founder Laura Bonner. “Our three spirits reveal Ireland’s potential to show the world our dedication to craft, especially with the new global release of the peated Irish whiskey within the range. This is a big step for us and we are excited to share and impress with the complexity and craft of our brand.”
As CEO and Founder, Bonner brought together a strategic team of high-profile celebrity investors, including Russell Crowe, Ed Sheeran, Ronan Keating and Jimmy Carr, to support the global expansion of the brand. These partners have recognized the exceptional quality of Muff’s premium spirits, and helped elevate the brand’s profile and reinforce its reputation for authenticity and craftsmanship.
The Muff Irish Whiskey, The Muff Irish Vodka and The Muff Irish Gin all retail for $34.99.
