Bourbon has been global, but Maker’s Mark is putting a finer point on that fact with the recent release of two new Global Travel Retail (GTR) exclusive whiskies for its newest Wood Finishing Series.
The City Series is said to capture the character of the world’s most enchanting locations in a bottle. Launching with New York City and Sydney, new limited-edition city releases will be added over several years.
To kick off this series, Maker’s tastemakers who became our city spirit guides to help evoke the essence and nuances of the place they live and love through bourbon.
For the New York Edition, flavor experts Erina Yoshida and Justin Ottevanger (Angel’s Share) created a 107.8 proof whisky that features layers of spice, oak and rich dark chocolate. With the Sydney Edition, insiders Sam Egerton and Jordan Toft (Merivale), 110.8 proof spirit is ripe and fruit-forward.
The New York and Sydney Editions are the first two in a limited series of handcrafted Maker’s expressions which honor the taste profiles of cities around the world. It is the result of more than a decade of wood-science expertise, exploring the influence of oak and agriculture on bourbon’s wide-ranging taste profiles. The Maker’s Mark Wood Finishing Series celebrates the inherent uniqueness of different wood types, celebrating individuality through flavor, just as each city’s unique, signature whisky now does.
“It’s incredibly rewarding to bring a taste of our distillery in Loretto, Kentucky to the Global Travel Retail market through the new City Series,” said Rob Samuels, Chief Distillery Officer at Maker’s Mark and Grandson of the Founders. “Just as my grandparents sat down with a taste vision in mind when creating Maker’s Mark, partnering with Erina and Justin in New York and Sam and Jordan in Sydney to create bourbons that embodied their cities resulted in delicious new whiskies that are a true adventure of their own.”
Both the Maker’s Mark Wood Finishing Series New York and Sydney Editions are now available Global Travel Retail. The New York Edition is sold at John F. Kennedy Airport Terminal 1 for a SRP of $95 and the Sydney Edition is available at Sydney Terminal 1 for a SRP of $140 AUD.
