“Squid Game” is returning to the small screen this winter. To celebrate Season 2, Johnnie Walker and Netflix have teamed up to invite you (as long as you’re of league drinking age) to pick your player” via its Johnnie Walker Black Label Squid Game Edition.
The limited-edition bottle design features numbers ranging from 001-456, the number of players featuring in the series. Additional elements include the brand’s recognizable 20-degree slanted label featuring a custom fabric pattern varnish to simulate the texture of the show’s famous green tracksuit. The Johnnie Walker Striding Man logo now dons the distinctive tracksuit.
“This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon of Netflix’s Squid Game. Our loyal fanbases are going to be thrilled by the element of discovery with our collectible, limited-edition bottle design that allows them to get close to the action,” says Josh Dean, Vice President of Johnnie Walker, Diageo North America. “At Johnnie Walker, we’re continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions.”
On Oct. 1 at 4:56pm ET, the partnership kicked off with a Times Square takeover, revealing Lil Dicky as the ultimate Johnnie Walker and Squid Game fan. Together, they encouraged fans to get hyped for their collaboration and the series return on December 26. The experience began with the Recruiter, flanked by Pink Guards, engaging fans. Then, dozens of Squid Game players filled the landmark to participate in a challenge.
Johnnie Walker Black Label Squid Game Edition is available now for $34.99.
