As another NFL season comes to a close this weekend with Super Bowl LX, many a football fan is mourning another season lost. However, Jim Beam wants you to know that in the face of defeat there is still something to celebrate.
The bourbon brand has partnered with “Saturday Night Live” star Kenan Thompson, a lifelong football fan, to introduce the Jim Beam & Lemonade Kit, a curated collection of essentials for a Jim Beam & Lemonade.
“As a football fan, I know firsthand what it’s like when your team’s season doesn’t pan out how you hoped it would,” said Keenan Thompson. “That’s why I teamed up with Jim Beam to help fans find the silver lining and make the most out of the rest of the season, no matter how it turns out.”
Consumers now have the chance to receive a Jim Beam & Lemonade Kit on a first-come, first-served basis. A limited quantity will be available through a series of drops at 1pm ET now through tomorrow (Jan. 29) at JimBeam.com/RefreshYourSeason.
“At Jim Beam, we believe the best moments happen when people come together,” said Regan Clarke, Vice President of American Whiskey, Suntory Global Spirits. “Even when the game doesn’t go your way, sharing the experience with fellow fans can change everything. With the Jim Beam & Lemonade Kit, we hope our Beam family and football fans everywhere take this opportunity to embrace the moment and remember that good times and people are always worth raising a glass to.”
Jim Beam has also released a limit ed-edition custom football jersey developed in partnership with Dazed. You can sign up for a chance to win the limited-edition kit exclusively on Dazeddigital.com.
