Whiskey and beer often to go hand in hand, so when two iconic brands from those categories come together, the result is going to draw attention. And that’s just the case as Budweiser and Jim Beam Bourbon recently unveiled their limited-run Budweiser Reserve Black Lager.
Budweiser Reserve Black Lager is aged on six-year Jim Beam bourbon barrel staves. This specialty beer marks the second collaboration between Budweiser and Jim Beam, joining Budweiser Reserve Copper Lager, which is back by popular demand.
“Budweiser Reserve Copper Lager proved that when Budweiser and Jim Beam collaborate, good things happen,” said Ricardo Marques, VP of Marketing Core & Value Brands at Anheuser-Busch. “For the second collaboration between Bud and Beam, we wanted to brew something unique that would excite both beer lovers and bourbon aficionados. Budweiser Reserve Black Lager is a bold, bourbon-forward beer that’s perfect for the holidays.”
Budweiser Reserve Black Lager is available nationwide this October through December, while the Reserve Copper Lager is available nationwide through March 2020.
