Jamie Foxx blamed it on the alcohol but now he’s investing in one (hold for laughter). Brown Sugar Bourbon recently announced that the multi-hyphenate (actor, musician and entrepreneur) as its new owner. Foxx’s leadership and a redesigned bottle usher in a new era for the brands and its two expressions, BSB-Brown Sugar Bourbon and BSB 103.
As owner, Foxx will guide the creative direction and lend his entrepreneurial spirit to help further the brand’s expansion. BSB’s new packaging signifies a turning point for the brand, anchoring its position as the nation’s premier flavored whiskey with the style and sophistication to suit any gathering.
“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Jamie Foxx. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” added Sean M. Penn, CEO of BSB Spirits. “I have no doubt that Jamie will lead BSB to new heights. We can think of no better creative force than Jamie, and we look forward to watching him introduce BSB to the world.”
BSB-Brown Sugar Bourbon retails for $21.99 while BSB 103 retails for $29.99.
