Highland Park Single Malt Scotch Whisky is heating up the summer (if Scotland wasn’t hot enough already) with an exclusive partnership with Big Green Egg. The single malt will serve as the official U.S. Scotch partner of the American-designed ceramic cooker.
The partnership kicked off with a series of events in Colorado, Texas and California, offering consumers the opportunity to discover curated whisky and food pairings in unexpected ways.
“Highland Park invites drinkers to explore the complex yet balanced flavors created through unexpected contrasts. Our Orkney Island home gives our whisky its unique smoky sweetness – and that contrast is also often found among grilling and BBQ techniques,” says Martin Markvardsen, Highland Park Global Senior Brand Ambassador. “Partnering with Big Green Egg is a great way for us to work together to share our love of flavor and I’m excited to see what experiences people create with Highland Park and Big Green Egg.”
Big Green Egg’s live-fire cooking methods amplify Highland Park’s flavors to offer consumers a new “flavor from the fire” experience with contrasts of smoky and sweet. With a robust community of chefs and culinary experts, Big Green Egg has a collection of recipes that pair with the whisky with consumers in the coming months.
“Big Green Egg and Highland Park have a shared love for live fire cooking, robust flavors and creating memorable experiences,” said Jon Bogle, Marketing Director, Big Green Egg. “We’re excited to partner and create unique experiences that bring fire and smoke to refined palates across the country.”
Highland Park’s campaign is about bringing together contrasts and the unexpected, finding balance in the extreme and uniting people, skills and experiences for a unique harmony on the plate and beyond.
Highland Park Whisky Global Senior Brand Ambassador, Martin Markvardsen, has curated a selection of Big Green Egg recipes to pair with three of the brand’s most popular whiskies: Highland Park 12 Year Old & Big Green Egg’s Grilled Oysters, Highland Park 15 Year Old & Big Green Egg’s Grilled Asian Mahi-Mahi and Highland Park 18 Year Old & Big Green Egg’s Beef Ribs.
