High West has announced today its Protect the West initiative, a $1 million commitment over the next three years to protect the land and its inhabitants.
The announcement coincided with the national release of its seasonal bottle, Campfire. In honor of the expression, the first donation will benefit the Wildland Firefighter Foundation, a nonprofit dedicated to supporting the brave few who run towards the fire, including the wildfires increasingly plaguing the West.
High West has witnessed firsthand how the West has been impacted by a rapidly changing climate, resulting in higher temperatures, severe droughts, drier forests and reduced snowpack. The brand has donated more than $1M to nonprofits to date, with the majority of those funds going toward organizations protecting the West and its inhabitants. Now, High West is reaffirming and strengthening this commitment to its own backyard. As part of the Protect the West initiative, High West will partner with organizations that share its passion for the West and whose conservation efforts fall into three focus areas: the fight against wildfires, protecting winters and wildland preservation.
“Now is not the time for us to sit on the sidelines. Our home in the West and everything we love about it is in more and more danger every year,” said Daniel Schear, General Manager of High West. “We’re building on our past work with this $1 million commitment to protect the West, and we are excited to work with those who are also passionate about saving this beautiful part of the world we call home.”
The $150,000 inaugural donation will be split between three organizations to support them in their crucial missions. Future donations will be announced over the course of the next three years as High West continues to identify and support organizations striving to Protect the West: the aforementioned Wildland Firefighter Foundation; Protect Our Winters, a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies to protect our outdoor playgrounds from climate change; and American Prairie, creating the largest nature reserve in the contiguous United States by purchasing critical habitat that connects a vast network of existing public lands for wildlife conservation and public access.
In recognition of the Campfire release, High West is donating $50,000 to the Wildland Firefighter Foundation and matching consumer donations up to an additional $50,000. The American West is burning more quickly than it has in a decade, and over three million acres of U.S. land – almost the size of Connecticut – have burned so far this year. The donation to the Wildland Firefighter Foundation will directly benefit the families of fallen and injured firefighters, honoring those who tirelessly work to protect our lands.
Available nationally, High West Campfire is available for $79.99.
