Glenfiddich Single Malt Scotch Whisky recently announced its “Glenfiddich Family Recipes,” a digital campaign backed by William Grant & Sons’ Stand Fast Campaign, a company-wide initiative established in the wake of the COVID-19 global pandemic to help bartenders get back to work.
Just as Glenfiddich has shared its family spirit with the world, it is now inviting its drinkers to share their own family recipes on social media for a good cause. People can post their own family recipes on social media using the hashtag #GlenfiddichFamilyRecipes. For each post with this tag through July 21st, the brand will donate $5 from the Stand Fast Fund to World Central Kitchen, a not-for-profit devoted to providing meals in the wake of natural disasters, up to $10,000.
Additionally, Glenfiddich wants to encourage the bartending community to bring their own traditions to life online in the form of family recipes. By featuring these recipes paired with a Glenfiddich cocktail or dram on their social channels, various bartenders will be compensated for their efforts and build towards the goal of getting the industry back behind the bar, even if digitally.
“In these uncertain times, we wanted to give back to communities in need and the extraordinary bar industry we have worked alongside for decades, while finding a way to come together in spirit,” says Tracie Franklin, Glenfiddich National Ambassador. “Family recipes instantly transport us to a time and place in our lives when food or drinks brought loved ones together to celebrate and build memories. We want to invite everyone to help us carry on our founder’s passion, determination and pioneering spirit by sharing their own traditional family recipes, or perhaps creating something new of their own to pass down.”
Across the US, many have been impacted by the COVID-19 crisis, and Glenfiddich seeks to ease some of the burden with this program. Celebrating and honoring family has been a steadfast tradition at William Grant & Sons since it first opened the doors to the Glenfiddich distillery. They are proud to be able to give back and do what they can to help rebuild the hospitality industry.
