When you’re from one of the first families of bourbon, you have to do a little bit more to stand out. Freddie Noe, Eighth Generation Beam Distiller, son of current Beam Master Distiller Fred Noe and grandson of legendary Beam Master Distiller Booker Noe, knows that and that’s why his Little Book has succeeded.
Noe released the second installment in his annual, limited-release series of blends, Little Book Chapter 2: Noe Simple Task. An annual, limited release series, Little Book features new high-quality blends each year that bring to life Noe’s passion for blending and his curiosity for the limitless tastes that can be achieved through the blending process. Little Book is named as a nod to Freddie’s childhood nickname, given to him by his family for the many qualities he shared with his grandfather.
Like last year’s inaugural Little Book release, Little Book “Noe Simple Task” is an embodiment of Noe’s passion for blending high quality spirits. The 2018 chapter delivers on this vision, featuring a blend that marries the Kentucky straight rye characteristics from Noe’s home roots and flavors of aged Canadian whiskies that he came to admire following a trip to Alberta, Canada. “Noe Simple Task” is crafted with three uncut and unfiltered1 whiskies, including: 8-year old Kentucky straight rye whiskey, 13-year-old Canadian rye whisky and 40-year-old Canadian whisky made from 100% corn.
“For Little Book Chapter 2, I was inspired to work with the extra-aged Canadian whiskies I tasted while visiting our Canadian distilleries last year, but I knew I had my work cut out for me,” said Noe. “The floral, fruit notes Canadian whiskies achieve really intrigued me, along with the aging and production styles that are so different from what we do here in Kentucky. It was a step outside my comfort zone to bring these two worlds of whisk(e)y together, and I’m really proud of the unique blend I was able to achieve.”
Crafting the final blend for Little Book “Noe Simple Task” was a long journey that tested Noe’s skills as a blender. After experimenting with nearly 40 different blends, Noe selected recipe number 29 as the blend that met his vision for this release.
“Freddie is really coming into his own as a Beam distiller, and it makes me proud to watch him explore his passion for blending and the unique taste profiles he can achieve with each Little Book release,” said Fred Noe, Freddie’s father and Beam’s seventh generation master distiller. “Freddie is a real perfectionist, and he doesn’t rest until he’s completely satisfied with the final product. I really enjoy his latest labor of love, and I can’t wait to see what he comes up with next.”
Little Book Noe Simple Task is available nationwide in limited quantities with a suggested retail price of $99.99.
