The world of whiskey can at times be stuffy and elitist. From age statements to ornate labels, it can be a lot. However, Frank August aims to make their bootle all about the bourbon.
Its inaugural and flagship release is a small batch Kentucky Straight Bourbon Whiskey; each batch is blended with no more than 10-15 barrels. It theoretically is a Bottled-in-Bond product (BIB), but as they are not permitted to disclose their distiller, they are unable to include their distillery’s DSP on their bottle. And as a result, are not able to officially assign it a BIB designation. Nonetheless, Frank August Small Batch Kentucky Straight Bourbon Whiskey does adhere to the stringent BIB requirements and is a testament to the high quality and standards the brand has set for itself.
“We’re humbled and excited to have the opportunity to contribute to the rich history of bourbon, through telling the story of Frank August,” said Frank August CEO and Co-Founder Johnathan Crocker. “Can bourbon be more than what we’ve confined it to be? Can its identity of America’s Spirit be more than that of just legacy? We believe so and look forward to telling that story.”
Frank August’s minimalist bottle design is custom made to reflect the brand’s philosophy of modernity and belief that less is more. The bottle was crafted to function as a beautiful decanter, with a heavy-weight brass closure, discrete precious metal gold decoration and a clear back label which peels away effortlessly. The design details serve to inspire a ‘second life’ once the bottle has been enjoyed.
In addition to the bourbon, Frank August will be introducing two new expressions next month — a single barrel product and a ‘Case Study’ program where they will be experimenting with various finishing techniques. Frank August’s first release of ‘Case Study’ will be with Mizunara (Japanese Oak).
Frank August Small Batch Kentucky Straight Bourbon Whiskey is distributed in California, Arizona, Washington, Nevada, Kentucky, Washington, D.C., Florida and New York for $69.99.
