Fistful of Bourbon announces The Search for the $100,000 Fist, an open casting call for its first-ever Spokesfist. This is a real job for one lucky fist to appear in an upcoming campaign for the brand and sign a $100,000 contract.
The selected Spokesfist will be signed to a contract with Fistful of Bourbon and will star in the brand’s future campaigns in print, video, across social media and more. The Spokesfist will also receive a custom designed bottle featuring their fist, top-notch perks like hand spa treatments and workouts and tips from a top Hollywood hand model to keep the prized fist looking good, fit and ready for the spotlight, just in time for awards season!
“Here at Fistful of Bourbon, we’re looking for a new leading star, someone that can truly wow us with their panache,” said Anthony Bohlinger, U.S. National Brand Ambassador at Fistful of Bourbon. “Fistful is a blend of five straight American bourbons – literally a fistful – that together delivers the best bourbon has to offer and so, it’s only natural we want to find the best fist around these parts to be our Spokesfist.”
Launched April 13 nationwide, Fistful of Bourbon is a brand born from ingenuity and with 130 years of whisky-making prowess from Scottish family distiller, William Grant & Sons. Applying the art and science of Scotch blending to American whiskey, Master Blender Brian Kinsman and Whiskey Blender Kelsey McKechnie combine five straight bourbons to create Fistful of Bourbon, the first from-the-ground-up American whiskey from the William Grant & Sons portfolio.
Fistful of Bourbon takes inspiration from the cowboy spirit and Hollywood’s action-packed spaghetti Westerns, cult classics or laugh-out-loud cowboy comedies, its smoothness and superior drinkability took home double gold medals at the International Spirits Challenge in 2019 and took gold at the 2020 San Francisco Spirit Awards. Fistful of Bourbon is now available in retailers and bars nationally.
