Are you ready for some football? If you’re fantasy team is playing like mine, you’re more than likely ready for some whiskey.
In a first of its kind partnership, The Dublin Liberties Distillery and the NFL’s Pittsburgh Steelers have entered a three-year sponsorship agreement naming the distillery the “Proud Partner of the Pittsburgh Steelers” featuring Dubliner Irish whiskey. This marks the union of two iconic entities with deep Irish roots (who knew?).
The partnership is being supported with visibility across the Pittsburgh Steelers’ social and digital platforms, including LED ribbon board signage in Acrisure Stadium.
Dublin Liberties is releasing a limited-edition Steelers branded Dubliner Irish whiskey — Dubliner Steelers Select. This is the first in a series of exclusive Dubliner Whiskies to be released yearly throughout the sponsorship offering Terrible Towel Waivers the opportunity to enjoy a bespoke Irish whiskey.
The Dubliner Steelers Select pays homage to the Irish roots of the team’s owners, which span three generations. The first release will celebrate 90 seasons of Steelers football as the franchise was founded in 1933. A blend of malt and grain whiskey, the liquid is aged for a minimum of three years and up to 10 years in Bourbon casks.
“We are proud to partner with such an historic NFL franchise that has strong family roots in Ireland. Being able to share our passion for our craft, whilst also sharing our heritage, is incredibly important as we continue to grow the distillery,” said Bronagh Hunt, Global Brand Director, The Dublin Liberties Distillery. “Dubliner Steelers Select is a special, hand-crafted liquid that appeals to Irish whiskey aficionados and those exploring the Irish whiskey category alike. It’s a premium whiskey, blended from select liquids aged from three to 10 years that offers a bold and balanced flavor profile ideal for consuming neat, but also mixable to create a variety of cocktails. This collectible liquid perfectly complements Dubliner’s award-winning portfolio.”
To support the launch of Dubliner Steelers Select, a sweepstakes, The Pot of Black and Gold, is offering Steelers Nation the opportunity to win monthly prizes including game-day tickets, autographed and non-autographed merchandise and a grand prize of a trip for two to Dubli, including roundtrip airfare, three night’s accommodation and a visit to The Dublin Liberties Distillery.
“We’re very excited to partner with The Dublin Liberties Distillery to bring a limited-edition Irish whiskey to Steelers Nation. Given our organization’s deep connection to Ireland, this spirit was distilled with the Steelers and Steelers Nation in mind,” Ryan Huzjak, Vice President of Sales & Marketing for the Pittsburgh Steelers. “Dublin and the city of Pittsburgh share a rich history of hard-working, blue-collar people who are passionate about their roots, and we look forward to celebrating our past, present and future together with this special blend.”
Dubliner Steelers Select is sold in Pennsylvania Liquor Control Board stores in the greater Pittsburgh area as well as online via dublinerwhiskey.com and reservebar.com for $60.
