Molson Coors Beverage Company has entered the whiskey business with the release of its Five Trail Blended American Whiskey. This release marks the company’s first venture into the full strength spirits category, and is only the beginning of the brand’s newest banner, Coors Whiskey Co.
While Five Trail is the first premium whiskey by Molson Coors, expanding into the category has been an aspiration of David Coors for the past twenty years. When he was tasked to lead the company as it transitioned from beer to beverages in 2018, that dream became a reality. To bring the expression to life, David sampled well over 100 whiskies before landing on a blend of Colorado single-malt whiskey and three bourbons, cut to 95 proof with Rocky Mountain water. The expression is distilled, blended and bottled in partnership with Bardstown Bourbon Company.
“I’ve been wanting to make a whiskey for a very long time now – and now that dream is finally a reality,” said David Coors, Vice President of Next Generation Beverages at Molson Coors. “As soon as we established the Next Generation Beverages Division in 2019, I knew one of our first products had to be a whiskey. Malted grain is essential to whiskey’s production and there were a number of distillers that were already using our malts in their expressions. Consumers are open to experimenting now more than ever, so it seemed like the perfect time to foray into the world of brown spirits. We’re extremely proud of the blend we created, marrying Colorado provenance with the craft and skill of some of Kentucky’s and Indiana’s most renowned distillers, and I can’t wait for everyone to taste it!”
The result of this partnership is a unique, well-balanced blend artfully crafted by a team of five hands, helmed by a fifth generation member of the Coors legacy, both nods to the symbolic name of this special blend.
“This whiskey will appeal to an array of drinkers, from novices to experts and connoisseurs alike,” said Peggy Noe Stevens, consulting Master Taster for Five Trail. “Each sip takes drinkers on a journey, starting off sweet with twists of creamy vanilla, honey-caramel and engaging flavors of custard and butterscotch. The flavor builds, ending with a spicy finish of ginger and cinnamon that lingers warm and dry. It’s robust and complex, making it versatile to enjoy over rocks and bold enough to hold its own in a cocktail.”
Five Trail Blended American Whiskey is available in four markets (Colorado, Georgia, Nevada, and New York) for $59.99.
